Recently Google released a new design tool for Windows and Mac users, Web Designer which is still in its beta version. This new Google application is capable of designing wonderful HTML5 pages as well as creating and adding animations. The application is also capable of designing banners and integrating with Google advertisements. There is a possibility that this new application may become designer’s tool box for developers who struggle with design as well as for those who struggle with coding. But the application may not become the game changer in any serious way. Google Web Designer is not a threat as stated by some reviewers. Similar to other web designing software's like Dreamweaver or Weebly that allows us to create design templates, it has a user base.
Some important aspects of newly released Google Web Designer are:
Easy to use: If you have no idea what HTML 5 or 3D authoring tool is, then you might be surprised after seeing all the tools in the software. The software offers you the basic 3D editing tools, illustration of those tools and web development. Regardless of all of these facts, this software is pretty simple to use and you will be able to learn to operate it within a couple of hours.
Speed and Reliability: It is really very difficult to beat Google in terms of speed and reliability. The software is very quick as well as highly reliable. You can find almost every tool that you may need to create any design that you may like.
Powerfulness: Google Web Designer is no doubt powerful software capable of designing high quality and beautiful advertisements that run flawlessly on all the websites and browsers. It has proved itself to be an all platform solution for creating design elements. You can design a whole digital painting using this software and it is capable of converting the painting into responsive HTML 5 code.
Creating Ads: The software allows us to create banners, expandable and interstitial ads. At first you need to select one of the listed size or set the custom resolution of the advertisement depending upon your wish. Then the software asks you to give a project and a file name. After entering the project and file name you will be transferred to the main project window where you are provided with numerous tools that you can use to create your banners. The software also contains some advanced tools like 3D rotations as well as 3D translate. With the help of these 3D options you could add up multiple frames as well as multiple animations to you advertisements. You are also provided with a Component panel that contains the other useful options like iFrame, Map, YouTube, 360 degree gallery etc. There is a limitation that you may face here because these components could be used just for creating banners. There is also an option to assign events for your advertisements too.
Creating HTML5 pages: Google Web Designer is basically an application for those users who want to create ads. Creating HTML5 Web Pages using Google Web Designer is a little bit hard if you are using it for the first time. It may be difficult for you to find the appropriate tools to perform what you want. That does not mean that the software does not offer you all the tools. There are many options like changing the colors, fonts, borders, creating shapes, Pen tool, Rectangle tool, Fill tool, Stroke tool, Tagging tool etc. offered by Google Web Designer. Among these the option for using Google web font is really very useful. There is also a color panel available at the top of the panel’s column. The properties panel is present just below it that allows us to set the properties of the element selected by you. You can also define the ID, position, size, color as well as the style of the element you want to use. The application is actually useful for those people who want to create some standard ads and HTML5 pages. The application contains a lot of other useful features too that could be used for making beautiful designs.
So in the end we can see a lot of potential stored in Google Web Designer. Even though the software is in its beta version, it has proved to be a brilliant tool till now. We tried it and failed to find even a single bug in the software. If you are thinking that Google Web Designer is going to replace Adobe Dreamweaver or Adobe Muse, then the answer is a big no. Google Web Designer is nowhere near to that. The user interface is also a kind of clunky. Google Web Designer could be mainly use to create beautiful Double Click Ads. Google has just tried to pressurize its competitors by making it available for free.