With the majority of consumers being connected to the internet in multiple ways (desktop computer, laptop, smart phone, and sometimes tablets and internet-ready electronic book readers), it makes sense to market yourself online and offer those consumers the opportunity to purchase directly from you, without ever having to set foot in a store. But how do you get started? There's more to selling online than setting up a website and installing a shopping cart script. Read on to get some great ideas to help you get your online business off the ground:
Set Up e-commerce Website:
Start selling online here. If you're new to e-commerce, then sometimes it pays to let the professionals handle all of the technical aspects for you. Allow an online web hosting and e-commerce company handle the hassles and tedious technical jargon associated with registering a domain, selecting and setting up a hosting account, and then installing the shopping cart software that's necessary in order to allow shoppers to buy directly from your website.
Start small. Don't expect significant profits overnight, or even in the first couple of months. Even if you work daily at promoting your online business on blogs and social media (which you should), it's going to take a while to see the results from all of that promotion. List a few products or all that you have in your basic inventory, but don't go above and beyond that until you start seeing results from those items.
Promote yourself daily, as suggested above. Make sure you're active on Facebook and Twitter. Follow similar companies to see how they're engaging their customers, and do the same with yours. Interact with followers by posting daily questions or little bits of trivia or fun information. Get customers even more interested in your wares by offering promotions such as discounts and free shipping. And feel free to host giveaways or sweepstakes randomly throughout the year in order to get more people talking about you.
Make Customer Happy:
Once you've begun to successfully sell products from your website, don't stop! Keep up with the regular customer engagement and social media presence, and follow up with existing customers to see if they're satisfied with their orders -- and to get them coming back for more.